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008			110218s2001 at a b 001 0 eng d
020			_a0471341266 (pbk.)
020			_a9780471341260 (pbk.)
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082	0	4	_a650.072 _bCAV
100	1		_aCavana, R. Y. _924328
245	1	0	_aApplied business research : _bqualitative and quantitative methods / _cRobert Y. Cavana, Brian L. Delahaye, Uma Sekaran.
260			_aMilton, Qld. : _bJohn Wiley & Sons (Australia), _c2001.
300			_axvi, 472 p. : _bill. ; _c25 cm.
500			_aPreviously published as: Research methods for business : a skill-building approach.
504			_aIncludes bibliographical references and index.
505	0		_aPart I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research.
590			_aAustralian Degree Programme : 24309T, 24430T
650		0	_aBusiness _xResearch _xMethodology. _910362
700	1		_aSekaran, Uma. _910820
700	1		_aDelahaye, Brian L., _d1946- _924329
920			_aTCHT: 666105
921			_aAUDP (UTS) : 58173, 58197, 58198, 58199, 58200
999			_c61670 _d61670