000			01284cam a22003014a 4500
001			vtls003052199
003			MY-SjTCS
005			20200306170340.0
008			110218s2007 mauab b 001 0 eng
020			_a0073080063 (alk. paper)
020			_a9780073080062 (hbk.)
020			_a0071105948 (Int. ed: pbk.)
020			_a9780071105941 (Int. ed: pbk.)
039		9	_a201102181633 _bVLOAD _c201102181234 _dVLOAD _c201102181219 _dVLOAD _c200709101357 _dpushpa _y200704201039 _zmalathy
082	0	4	_a658.84 _bCAT
100	1		_aCateora, Philip R. _917860
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham.
250			_a13th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2007.
300			_axxxii, 702 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	2		_a1. An overview -- 2. The cultural environment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies - 6. Supplementary material.
650		0	_aExport marketing. _9283772
650		0	_aInternational business enterprises _9283773
700	1		_aGraham, John L. _917861
920			_aTCHT : 666137
921			_aMCS: 203605, 203606
999			_c61760 _d61760