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008 110218t20042004nyuda 001 0 eng d
020 _a1885070543 (hardback)
039 9 _a201809071429
_bVLOAD
_c201510010242
_dshuhada
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_dVLOAD
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_zrafi
040 _erda
082 0 4 _a658.8340835
_bZOL
100 1 _aZollo, Peter.
_9284004
245 1 0 _aGetting wiser to teens :
_bmore insights into marketing to teenagers /
_cby Peter Zollo.
264 1 _aIthaca, New York :
_bNew Strategist Publications, Inc.,
_c[2004]
264 4 _c©2004
300 _axvi, 424 pages :
_billustrations, charts ;
_c24 cm
336 _atext
_2rdacontent
337 _aumediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aRevised edition of: Wise up to teens. 2nd ed. c1999.
500 _aIncludes index.
650 0 _aConsumer behavior
_9284005
650 0 _aTeenage consumers.
_920048
650 0 _aMarketing.
_9284006
650 0 _aAdvertising.
_9284007
700 1 _aZollo, Peter.
_tWise up to teens.
_9284008
920 _aSOC : 203338, 203339
999 _c61877
_d61877