| 000 | 01413cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls003053212 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306170438.0 | ||
| 008 | 110218s1996 nyua b 001 0 eng | ||
| 020 | _a1572300345 (pbk.) | ||
| 020 | _a9781572300347 (pbk.) | ||
| 039 | 9 |
_a201102181540 _bVLOAD _c201007081047 _dwilmina _c200709121800 _dpushpa _c200706071003 _dpushpa _y200706061418 _zmalathy |
|
| 082 | 0 | 4 |
_a659.1042 _bGOL |
| 100 | 1 |
_aGoldman, Robert, _d1949- _924848 |
|
| 245 | 1 | 0 |
_aSign wars : _bthe cluttered landscape of advertising / _cRobert Goldman, Stephen Papson. |
| 260 |
_aNew York : _bGuilford Press, _cc1996. |
||
| 300 |
_axiii, 322 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aCritical perspectives series | |
| 504 | _aIncludes bibliographical references (p. 295-309) and index. | ||
| 505 | 0 | _a1. Sign wars - 2. Advertising in the age of hypersignification - 3. Yo! hailing the alienated spectator - 4. The flip side of jadedness: memory and a sense of place - 5. Authenticity in the age of the poseur - 6. Green marketing and the commodity self - 7. The corporate politics of sign values - 8. Sneakerization and Hyperculture - Index. | |
| 650 | 0 |
_aAdvertising. _9285471 |
|
| 650 | 0 |
_aCynicism. _924849 |
|
| 650 | 0 |
_aAdvertising _xSocial aspects. _98995 |
|
| 700 | 1 |
_aPapson, Stephen. _924850 |
|
| 830 | 0 |
_aCritical perspectives series _9285472 |
|
| 920 | _aSOC : 203366, 203367, 203628, 203629, 144611 | ||
| 999 |
_c62549 _d62549 |
||