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| 005 | 20200306170604.0 | ||
| 008 | 110218s2004 xxca b 001 0 eng | ||
| 020 | _a1412022525 (pbk.) | ||
| 020 | _a9781412022521 (pbk.) | ||
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_a201102181709 _bVLOAD _c200711061508 _dmazlly _c200709281309 _dchon ling _c200709261811 _dchon ling _y200708080920 _zshah_rol |
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_a658.8020285 _bLIL |
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_aLilien, Gary L., _d1946- _98174 |
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| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 250 | _aRevised 2nd ed. | ||
| 260 |
_aVictoria, B.C. : _bTrafford, _cc2004. |
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| 300 |
_axxiv, 518 p. : _bill. ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references (p. [481]-498) and indexes. | ||
| 525 | _aCD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com | ||
| 590 | _aAustralian Degree Programme : MARK2010 | ||
| 650 | 0 |
_aMarketing _xData processing. _9287899 |
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| 650 | 0 |
_aMarketing _xDecision making _xMathematical models. _9287900 |
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| 650 | 0 |
_aMarketing _xDecision making _xData processing. _9287901 |
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| 700 | 1 |
_aRangaswamy, Arvind. _98175 |
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| 740 | 0 | _aMarketing engineering www.mktgeng.com [CD-ROM] | |
| 920 | _aAUDP (UNISA) : 240532, CDR001018, 240562, CDR001036, 240380, CDR001066, 240381, CDR001067, 240382, CDR001068, 240387, CDR001069 | ||
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