| 000 | 01018cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003100208 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306170609.0 | ||
| 008 | 110218s2007 gw a b 001 0 eng d | ||
| 020 | _a9783527502820 (hbk.) | ||
| 020 | _a3527502823 (hbk.) | ||
| 039 | 9 |
_a201102181616 _bVLOAD _c200805081702 _dchon ling _c200804240938 _dpushpa _c200804011354 _dmalathy _y200712310954 _zmazlly |
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| 082 | 0 | 4 |
_a658.827 _bRIE |
| 100 | 1 |
_aRiesenbeck, Hajo. _928437 |
|
| 245 | 1 | 0 |
_aPower brands : _bmeasuring, making and managing brand success / _cHajo Riesenbeck and Jesko Perrey. |
| 260 |
_aWeinheim : _bWiley-VCH, _cc2007. |
||
| 300 |
_axii, 274 p. : _bill. (col. ill.) ; _c25 cm. |
||
| 504 | _aBibliography: p. 267-269 | ||
| 505 | 0 | _a1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives. | |
| 650 | 0 |
_aBrand name products. _9288025 |
|
| 700 | 1 |
_aPerrey, Jesko. _928438 |
|
| 920 | _aADP : 99582 | ||
| 921 | _aMCS : 203885 | ||
| 999 |
_c63807 _d63807 |
||