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020 _a9780750683869 (pbk.)
020 _a0750683864 (pbk.)
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082 0 4 _a658.802
_bMAC
100 1 _aMcDonald, Malcolm.
_925815
245 1 0 _aMarketing plans :
_bhow to prepare them, how to use them /
_cMalcolm McDonald.
250 _a6th ed.
260 _aOxford :
_bButterworth-Heinemann,
_c2007.
300 _axvii, 675 p. :
_bill. (some col.) ;
_c25 cm.
500 _aPrevious ed.: 2002.
500 _aIncludes index.
500 _aFormerly CIP.
_5Uk
650 0 _aMarketing.
_9288404
650 0 _aMarketing
_xPlanning.
_910368
920 _aAUDP (UTS) : 58151, 58152, 58153, 58154, 58155, 58156, 58157
999 _c64044