| 000 | 01161cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | vtls003055135 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306170623.0 | ||
| 008 | 110218t20082008mauda b 001 0 eng d | ||
| 020 | _a9780071101103 (paperback) | ||
| 020 | _a0071101101 (paperback) | ||
| 039 | 9 |
_a201809071428 _bVLOAD _c201709071133 _dAUTHORITY _c201709071131 _dAUTHORITY _c201510291818 _dpushpa _y200708211001 _zmazlly |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a658.8 _bCAN |
| 100 | 1 |
_aCannon, Joseph P. _c(Assistant professor of marketing) _977182 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cP. Cannon, William D. Perreault, Jr., E. Jerome Mc. |
| 250 | _a16th edition | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill/Irwin, _c[2008] |
|
| 264 | 4 | _c©2008 | |
| 300 |
_axxxvi, 790, [45] p. : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _9288408 |
|
| 700 | 1 |
_aPerreault, William D., _cJr. _977181 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _99093 |
|
| 920 | _aUWE : 240529, 240531 | ||
| 999 | _c64047 | ||