000 01278cam a2200289 a 4500
001 vtls003055259
003 MY-SjTCS
005 20200306170633.0
008 110218s1997 ilua b 001 0 eng d
020 _a0226260127 (pbk.)
020 _a9780226260129 (pbk.)
039 9 _a201102181315
_bVLOAD
_c200708301132
_dpushpa
_y200708281347
_zmalathy
082 0 4 _a381.30973
_bFRA
100 1 _aFrank, Thomas (Thomas C.)
_9288673
245 1 4 _aThe conquest of cool :
_bbusiness culture, counterculture, and the rise of hip consumerism /
_cThomas Frank.
260 _aChicago :
_bUniversity of Chicago Press,
_cc1997.
300 _axii, 287 p. :
_bill. ;
_c24 cm.
650 0 _aMarketing
_zUnited States
_xHistory
_y20th century.
_9288674
650 0 _aAdvertising
_zUnited States
_xHistory
_y20th century.
_9288675
650 0 _aAdvertising and youth
_zUnited States
_xHistory
_y20th century.
_9288676
650 0 _aConsumer behavior
_zUnited States
_xHistory
_y20th century.
_930244
650 0 _aConsumer behavior
_zUnited States
_xHistory
_y20th century.
_930244
650 0 _aSubculture
_zUnited States.
_919010
651 0 _aUnited States
_xSocial conditions
_y1960-1980.
_915052
651 0 _aUnited States
_xSocial conditions
_y1980-
_9288677
920 _aMCS : 203578, 203579, 203580, 203581
999 _c64187
_d64187