| 000 | 01330cam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | vtls003273876 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200508124437.0 | ||
| 006 | m o d | ||
| 007 | cr cn | ||
| 008 | 171026s2017 nyua ob 001 0 eng d | ||
| 020 | _a9781315618661 (e-book : PDF) | ||
| 035 | _a(OCoLC)954617592 | ||
| 035 | _a(FlBoTFG)9781315618661 | ||
| 039 | 9 |
_y201710261113 _zshuhada |
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| 040 |
_aFlBoTFG _cFlBoTFG |
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| 082 | 0 | 4 |
_a659.111 _bB516 |
| 100 | 1 |
_aBerman, Margo, _d1947- _975483 |
|
| 245 | 1 | 4 |
_aThe blueprint for strategic advertising _h[electronic resource] : _bhow critical thinking builds successful campaigns / _cMargo Berman. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2017. |
||
| 300 |
_axvi, 208 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 530 | _aAlso available in print format. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aAdvertising. _9298687 |
|
| 650 | 0 |
_aCritical thinking. _9298688 |
|
| 650 | 0 |
_aStrategic planning. _9298689 |
|
| 655 | 7 |
_aElectronic books. _2lcsh _9201578 |
|
| 776 | 1 |
_z9780765646576 (hardback) _z9780765646583 (pbk.) |
|
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/9781315618661 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c67559 _d67559 |
||