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| 008 | 100712s2006 nyua sb 001 0 eng | ||
| 010 | _z 2005-017678 | ||
| 020 | _z0765616130 (alk. paper) | ||
| 020 | _z9780765616135 | ||
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_a659.1/02/07 _222 |
| 100 | 1 |
_aGulas, Charles S., _d1962- _9299287 |
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| 245 | 1 | 0 |
_aHumor in advertising _h[electronic resource] : _ba comprehensive analysis / _cCharles S. Gulas and Marc G. Weinberger. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, Inc., _cc2006. |
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| 300 |
_axiv, 240 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 207-224) and indexes. | ||
| 529 | _aTSLHHL | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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_aWit and humor in advertising _930171 |
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_aElectronic books. _2local _9201578 |
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| 700 | 1 |
_aWeinberger, Marc G. _9299288 |
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_aebrary, Inc. _925628 |
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_uhttp://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10178120 _zAn electronic book accessible through the World Wide Web; click to view |
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