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010			_z 2006-012388
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100	1		_aWestwood, John, _d1947- _9302838
245	1	0	_aHow to write a marketing plan _h[electronic resource] / _cJohn Westwood.
250			_a3rd ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_avi, 129 p. : _bill. ; _c22 cm.
490	1		_aCreating success
504			_aIncludes bibliographical references (p. [126]-129).
505	0		_aIntroduction -- What is selling? -- What is marketing? -- What is marketing planning? -- Stages in the preparation of a marketing plan -- Summary -- Situation analysis / the marketing audit -- The audit of the marketing environment -- The audit of marketing activity -- The audit of the marketing system -- The marketing environment / market research -- Practical example -- Internal market research -- What is market segmentation? -- Information checklist -- How to present the figures -- Situation analysis -- Swot analysis -- Summary -- Objectives, strategies and action plans -- What is a marketing objective? -- The product portfolio -- Relative market growth rate and share -- Gap analysis -- What is a marketing strategy? -- Pricing strategies -- Action plans -- Summary -- Distribution, promotion and budgets -- The distribution plan -- The advertising and promotions plan -- Costs and budgets -- Budgeting the cost of a marketing plan -- Summary -- Writing the plan -- Introduction -- Executive summary -- Situation analysis -- Marketing objectives -- Marketing strategies -- Schedules of what/where/how -- Sales promotion -- Budgets and the profit and loss account -- Controls and update procedures -- Summary -- Presenting the plan, follow-up and revision -- Presenting the plan -- Follow-up and revision -- Conclusion -- Appendix / marketing plan for the UK market.
529			_aTSLHHL
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing _xManagement. _98897
655		7	_aElectronic books. _2local _9201578
710	2		_aebrary, Inc. _925628
830		0	_aCreating success. _9302839
856	4	0	_uhttp://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10177071 _zAn electronic book accessible through the World Wide Web; click to view
999			_c68772 _d68772