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020 _a9783319562889
020 _a3319562886
020 _z9783319562872
020 _z3319562878
035 _a1530021
_b(N$T)
035 _a(OCoLC)996420857
_z(OCoLC)989026784
_z(OCoLC)989098605
_z(OCoLC)992577049
035 _a(OCoLC)ocn996420857
039 9 _a201811211504
_bshuhada
_c201811211503
_dshuhada
_y201811211502
_zshuhada
040 _aAZU
_beng
_erda
_epn
_cAZU
_dOCLCO
_dUPM
_dOCLCF
_dOCLCQ
_dVT2
_dNJR
_dOCLCQ
_dYDX
_dVLB
_dN$T
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_dMERER
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_dCAUOI
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_dOH1
049 _aMAIN
082 0 4 _a650
_223
245 0 0 _aStrategic innovative marketing :
_b5th IC-SIM, Athens, Greece 2016 /
_cedited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2017.
300 _a1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Proceedings in Business and Economics,
_x2198-7246
590 _aMaster record variable field(s) change: 050, 650
650 0 _aMarketing
_vCongresses.
650 0 _aMarketing
_xDecision making
_vCongresses.
650 0 _aMarketing
_xManagement
_vCongresses.
650 0 _aInformation technology.
650 0 _aBusiness
_xData processing.
_99017
655 4 _aElectronic books.
700 1 _aKavoura, Androniki,
_eeditor.
700 1 _aSakas, Damianos P.,
_eeditor.
700 1 _aTomaras, Petros,
_eeditor.
711 2 _aInternational Conference on Strategic Innovative Marketing
_n(5th :
_d2016 :
_cAthens, Greece)
776 0 8 _iPrinted edition:
_z9783319562872
830 0 _aSpringer proceedings in business and economics,
_x2198-7246
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1530021
_zAn electronic book accessible through the World Wide Web; click to view
999 _c71184
_d71184