000			01277cam a2200229 a 4500
001			vtls003113992
003			MY-SjTCS
005			20200219015113.0
008			080703s2008 at a b 001 0 eng d
020			_a9780170136068 (pbk.)
039		9	_a200807181717 _bpushpa _y200807031336 _zmalathy
082	0	4	_a658.8 _bHEA
100	1		_aHealy, Genevieve, _d1955-.
245	1	0	_aStrategic marketing analysis / _cGevevieve healy.
250			_a2nd ed.
260			_aAustralia : _bThomson, _cc2008.
300			_axiv, 246 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. The strategic planning process - 2. SWOT (or TOWS) analysis - 3. Portfolio models - 4. The strategic planning gap and growth strategies - 5. Five forces (industry structure) model - 6. Competitive generic strategies - 7. Value through brand equity and value adding - 8. Competitive market positions and related strategies - 9. Strategic alliances and networks - 10. Marketing program evaluation - Appendix 1: Integrating case study: the ABC cheese factory - Appendix 2: Additional case studies - Appenidx 3: Sample marketing plans - Appendix 4: Competitive cost efficiencies - Index.
650		0	_aMarketing _xManagement _vTextbooks.
920			_aTCHT : 666761
999			_c72546 _d72546