000			01516cam a2200265 a 4500
001			vtls003113873
003			MY-SjTCS
005			20200226110824.0
008			110218s2007 enka b 001 0 eng
020			_a9780750682329 (pbk.)
020			_a0750682329 (pbk.)
035			_a15234546
039		9	_a201102181452 _bVLOAD _c200807031404 _dpushpa _y200806301837 _zmalathy
082	0	4	_a338.47910688 _bGUA
100	1		_aGuaracino, Jeff.
245	1	0	_aGay and lesbian tourism : _bthe essential guide for marketing / _cJeff Guaracino.
250			_a1st ed.
260			_aOxford : _bElsevier/Butterworth-Heinemann, _c2007.
300			_axix, 183 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh 1: The rise in gay and lesbian tourism, nothing short of historic - Ch 2. Terminology: getting it straight - Ch 3. The economic power of gay tourism: it is about good business not a political or social statement - Ch 4. Building stakeholder support: don't go it alone - Ch 5. Best practices in gay and lesbian tourism marketing - Ch 6. How do you know if you are gay-friendly? - Ch 7. International, group, meeting and convention and corporate - Ch 8. Gay sports: an international marketing tool - Ch 9. The future - Appendix A: The commercial closet - Appendix B: A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups - Index.
650		0	_aTourism _xMarketing. _911644
650		0	_aGay travelers.
920			_aTCHT : 623992
999			_c72584