| 000 | 01178nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003214112 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226110829.0 | ||
| 008 | 110218s2009 tnua b 001 0 eng d | ||
| 020 | _a1595551050 (hbk.) | ||
| 020 | _a9781595551054 (hbk.) | ||
| 039 | 9 |
_a201103121527 _bwilmina _c201102181811 _dVLOAD _y201012081117 _zmalathy |
|
| 082 | 0 | 0 |
_a658.8342 _bPAC 2009 |
| 100 | 1 |
_aPace, Elizabeth, _d1959- |
|
| 245 | 1 | 4 |
_aThe X and Y of buy : _bsell more and market better by knowing how the sexes shop / _cElizabeth Pace. |
| 260 |
_aNashville : _bThomas Nelson, _cc2009. |
||
| 300 |
_axv, 220 p. : b ill. ; _c22 cm. |
||
| 500 | _a"Nelsonfree"--Cover. | ||
| 504 | _aIncludes bibliographical references (p. 201-205) and index. | ||
| 505 | 0 | _aDifferent by design -- Buyoscience -- Diverse drives -- What makes him tick, what makes her tock -- Target the eye of the beholder -- Sense and sensibility -- Give them something to talk about -- The economics of emotion -- The X of buy -- The Y of buy. | |
| 650 | 0 |
_aConsumers _xPsychology. _918704 |
|
| 650 | 0 |
_aConsumer behavior _xSex differences. |
|
| 650 | 0 |
_aShopping _xSex differences. |
|
| 920 | _aBDP : 156853 | ||
| 999 | _c72724 | ||