000			01175nam a2200301 a 4500
001			vtls003112972
003			MY-SjTCS
005			20200226110831.0
008			110218s2007 xxu 001 0 eng d
020			_a9780324304305 (hbk.)
020			_a0324304307 (hbk.)
039		9	_a201102181325 _bVLOAD _c200806191146 _dmas _c200806021159 _dshahriman _y200806021158 _zshahriman
082	0	0	_a306.34 _bEXP
245	0	0	_aExplorations of marketing in society / _cGregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
260			_aMason, Ohio : _bThomson, _cc2007.
300			_axix, 955 p. : _bill. ; _c25 cm.
500			_aAssembles academic contributions that have already been published in journals, coupled with invited commentaries.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xSocial aspects. _913417
650		0	_aConsumer behavior
650		0	_aSocial marketing. _913418
650		0	_aMarketing _xMoral and ethical aspects. _929329
650		0	_aPublic interest.
700	1		_aGundlach, Gregory T. _q(Gregory Thomas)
700	1		_aBlock, Lauren G.
700	1		_aWilkie, William L.
920			_aAUDP (UTS) : 58300
999			_c72782 _d72782