| 000 | 01164cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | vtls003254919 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226110839.0 | ||
| 008 | 131017t20132013enka 001 0 eng d | ||
| 020 | _a9780273768944 (paperback) | ||
| 020 | _a0273768948 (paperback) | ||
| 039 | 9 |
_a201710061121 _bshuhada _c201311041151 _dshuhada _c201311041149 _dshuhada _y201310171358 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a658.802 _bKER 2013 |
| 100 | 1 |
_aKerin, Roger A. _9382 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _aThirteenth edition. | ||
| 250 | _aInternational edition. | ||
| 264 | 1 |
_aHarlow : _bPearson Education Limited, _c[2013] |
|
| 264 | 4 | _c©2013 | |
| 300 |
_a743 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _919005 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _911442 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _919006 |
|
| 920 | _aSOC : 205330, 205331, 229430, 229431 | ||
| 999 |
_c73008 _d73008 |
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