000			01494nam a2200253 a 4500
001			vtls003143435
003			MY-SjTCS
005			20200226110843.0
008			110218s2009 mau 001 0 eng d
020			_a9781405155663 (hbk.)
020			_a1405155663 (hbk.)
020			_a9781405155670 (pbk.)
020			_a1405155671 (pbk.)
039		9	_a201102181639 _bVLOAD _c201102181528 _dVLOAD _c201102181528 _dVLOAD _c200907281530 _dshahriman _y200905281648 _zchon ling
082	0	4	_a302.23 _bWIL
100	1		_aWilson, Tony, _d1947- _930762
245	1	0	_aUnderstanding media users : _bfrom theory to practice / _cTony Wilson.
260			_aChichester ; _aMalden, MA : _bWiley-Blackwell, _c2009.
300			_a219 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. [176]-203) and index.
505	0		_aA passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
650		0	_aMass media _xAudiences. _911391
920			_aADP/1
999			_c73130 _d73130