000			03314cam a22002534a 4500
001			vtls003064668
003			MY-SjTCS
005			20200226110909.0
008			110218s2007 nyu b 001 0 eng
020			_a0071481516 (hbk.)
020			_a9780071481519 (hbk.)
039		9	_a201603101706 _bmalathy _c201102181228 _dVLOAD _c200711290907 _dchon ling _c200710171115 _dchon ling _y200710171114 _zchon ling
082	0	0	_a361.765 _bBEN
100	1		_aBenioff, Marc, _d1969- _926317
245	1	4	_aThe business of changing the world : _btwenty great leaders on strategic corporate philanthropy / _cMarc Benioff and Carlye Adler.
260			_aNew York : _bMcGraw-Hill, _cc2007.
300			_axxix, 297 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 285-287) and index.
505	0		_aCh. 1. A family tradition : Hasbro -- Why give? / Alan G. Hassenfeld -- Ch. 2. Delivering on its legacy : UPS -- Remembering Jim Casey / Mike Eskew -- Ch. 3. How to make boots and save the world : Timberland -- A sharing of strength / Jeffrey Swartz -- Ch. 4. A direct approach : Dell -- The return of leading responsibly / Michael S. Dell and Devin B. Rollins -- Ch. 5. Managing the most important assets : citizens financial group -- Living by our credo / Larry Fish -- Ch. 6. Giving back in the good times and the bad : Levi Strauss & Co -- Profits through principles / Phil Marineau -- Ch. 7. A transferring of skills : Michael Milken -- An investment in human capital / Michael Milken -- Ch. 8. Ingredients for success : Safeway -- Making a difference - an ingredient of life / Steve Burd -- Ch. 9. Healthy choices : Glaxosmithkline -- Going beyond commercial transactions / Jean-Pierre Garnier -- Ch. 10. Predicting - and changing - the future : Intel -- Teach to the future / Craig Barrett -- Ch. 11. Serving people first : Starbucks -- Guided by principles / Jim Donald -- Ch. 12. Connecting the company to the community : Cisco Systems -- Building networks in the community / John Morgridge -- Ch. 13. Building hospitality in our communities : Carlson Companies -- Founding Fathers / Marilyn Carlson Nelson -- Ch. 14. Leading corporate social responsibility in Japan : NEC -- Empowered by the community / Akinobu Kanasugi -- Ch. 15. Creating forums for change : world economic forum -- Sustainable capitalism / Klaus Schwab -- Ch. 16. The everyday philanthropist : working assets -- Consumerism with a conscience / Laura Scher -- Ch. 17. Evolutionizing how we give back : revolution -- A hybrid approach to business and philanthropy / Steve Case -- Ch. 18. Witness to the world : Peter Gabriel -- Global voices / Peter Gabriel.
520			_a"In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits." "This collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities, CEOs must posses in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn."--BOOK JACKET.
650		0	_aCorporations _xCharitable contributions. _926318
700	1		_aAdler, Carlye. _926319
920			_aTBS : 501646
999			_c73809