000			01892cam a2200253 a 4500
001			vtls003065049
003			MY-SjTCS
005			20200226110918.0
008			110218s2007 nyua bf 001 0 eng
020			_a9780789034267 (pbk.)
020			_a0789034263 (pbk.)
035			_a14593544
039		9	_a201102181505 _bVLOAD _c200811241827 _dVLOAD _y200711140928 _zpushpa
082	0	4	_a647.940688 _bNYK
100	1		_aNykiel, Ronald A. _919676
245	1	0	_aHandbook of marketing research methodologies for hospitality and tourism / _cRonald A. Nykiel.
260			_aNew York : _bHaworth Hospitality Press, _cc2007.
300			_axi, 364 p. : _bill. ; _c27 cm.
504			_aIncludes biliographical references and index.
505	0		_aPart I: Research and methodologies: 1. Defining marketing research, market analysis, and applications - 2. Primary and secondary research data - 3. Qualitative research - 4. Quantitative research - 5. Integrative research -- Part II: Market analysis and assessment: 6. Analyzing research findings and data - 7. Location analysis and site evaluation - 8. The design and components of a feasibility study - 9. Market assessment for development planning - 10. Assessing focal points and intuitive techniques -- Part III: Marketing research applications: 11. Marketing research and testing - 12. Applying research to marketing strategy selection - 13. Applying research to brand strategy - 14. Applying research to pricing strategy - 15. Applying research to customer service and quality initiatives -- Part IV: Planning and communications: 16. Preparing a research-based business review - 17. The strategic marketing planning process - 18. Effective presentation and communication of research findings.
650		0	_aHospitality industry _xMarketing _vHandbooks, manuals, etc.
650		0	_aTourism _xMarketing _vHandbooks, manuals, etc.
920			_aTCHT: 641999
999			_c74040 _d74040