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008 181121s2016 xx o 000 0 eng d
020 _a9781442257054
020 _a1442257059
020 _z1442257040
020 _z9781442257047
035 _a1408951
_b(N$T)
035 _a(OCoLC)962157211
_z(OCoLC)962063595
_z(OCoLC)962127049
035 _a(OCoLC)ocn962157211
039 9 _y201811211509
_zshuhada
040 _aEBLCP
_beng
_epn
_cEBLCP
_dOCLCQ
_dYDX
_dN$T
_dOCLCF
049 _aMAIN
082 0 4 _a658.8/27
_223
100 1 _aRosen, William.
245 1 4 _aThe Activation Imperative :
_bHow to Build Brands and Business by Inspiring Action.
260 _aBlue Ridge Summit :
_bRowman & Littlefield Publishers,
_c2016.
300 _a1 online resource (223 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
588 0 _aPrint version record.
590 _aMaster record variable field(s) change: 050, 072, 082, 650 - OCLC control number change
650 0 _aBranding (Marketing)
650 0 _aProduct management.
655 4 _aElectronic books.
700 1 _aMinsky, Laurence.
_96198
700 1 _aSutherland, Rory.
776 0 8 _iPrint version:
_aRosen, William.
_tActivation Imperative : How to Build Brands and Business by Inspiring Action.
_dBlue Ridge Summit : Rowman & Littlefield Publishers, ©2016
_z9781442257047
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1408951
_zAn electronic book accessible through the World Wide Web; click to view
999 _c75602