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| 008 | 100712s2006 ne a sb 001 0 eng | ||
| 010 | _z 2005-027692 | ||
| 020 | _z0240807626 (alk. paper) | ||
| 035 | _a(CaPaEBR)ebr10169794 | ||
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_aCaPaEBR _cCaPaEBR |
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_aHE8689.7.M37 _bP76 2006eb |
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_a384.55068/8 _222 |
| 245 | 0 | 0 |
_aMedia promotion and marketing for broadcasting, cable, and the Internet _h[electronic resource] / _cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier/Focal Press, _cc2006. |
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| 300 |
_axiv, 335 p. : _bill. ; _c23 cm. |
||
| 500 | _aRev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. | ||
| 504 | _aIncludes bibliographical references (p. 321-323) and index. | ||
| 529 | _aTSLHHL | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 |
_aTelevision broadcasting _xMarketing. |
|
| 650 | 0 |
_aRadio broadcasting _xMarketing. |
|
| 650 | 0 |
_aCable television _xMarketing. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aEastman, Susan Tyler. _921681 |
|
| 700 | 1 |
_aFerguson, Douglas A. _921683 |
|
| 700 | 1 |
_aKlein, Robert A., _d1928- |
|
| 710 | 2 |
_aebrary, Inc. _925628 |
|
| 730 | 0 | _aPromotion and marketing for broadcasting, cable, and the web. | |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10169794 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c76226 _d76226 |
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