000 01297cam a2200301 a 4500
001 vtls003116911
003 MY-SjTCS
005 20200226111106.0
008 110218s2005 njua b 001 0 eng
020 _a0805852980 (pbk. : alk. paper)
035 _a13765753
039 9 _a201102181509
_bVLOAD
_c200808211002
_dpushpa
_y200808191028
_zmalathy
082 0 0 _a302.23014
_bRIF
100 1 _aRiffe, Daniel.
245 1 0 _aAnalyzing media messages :
_busing quantitative content analysis in research /
_cDaniel Riffe, Stephen Lacy, Frederick G. Fico.
250 _a2nd ed.
260 _aMahwah, N.J. :
_bLawrence Erlbaum,
_c2005.
300 _ax, 242 p. :
_bill. ;
_c24 cm.
440 0 _aLEA's communication series
_918265
504 _aIncludes bibliographical references (p. 219-232) and indexes.
505 _a1. Introduction - 2. Defining content analysis as a social science tool - 3. Designing a content analysis - 4. Measurement - 5. Sampling - 6. Reliability - 7. Validity - 8. Data analysis - 9. Computers - References - Index.
650 0 _aContent analysis (Communication)
_915335
650 0 _aMass media
_xResearch
_xMethodology.
_914370
650 0 _aMass media
_xStatistical methods.
700 1 _aLacy, Stephen,
_d1948-
700 1 _aFico, Frederick.
920 _aMCS : 204161
999 _c76301
_d76301