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| 001 | vtls003215352 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226111447.0 | ||
| 008 | 110218s2011 maua b 001 0 eng d | ||
| 020 | _a0132465515 (pbk. : Int. ed.) | ||
| 020 | _a9780132465519 (pbk. : Int. ed.) | ||
| 039 | 9 |
_a201102181824 _bVLOAD _c201101121024 _dwilmina _y201101111735 _zmalathy |
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| 082 | 0 | 4 |
_a659.1 _bLAN 2011 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- _910824 |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, Tom Reichert. |
| 246 | 3 | 0 | _aAdvertising procedure |
| 250 | _a18th ed. | ||
| 260 |
_aBoston, MA : _bPearson, _cc2011. |
||
| 300 |
_axx, 817 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aKing, Karen Whitehill. _938107 |
|
| 700 | 1 |
_aReichert, Tom. _937858 |
|
| 700 | 1 |
_aKleppner, Otto, 1899- _tAdvertising procedure. _9104426 |
|
| 920 | _aSOCIT : 159885 | ||
| 999 |
_c81318 _d81318 |
||