000			01111cam a2200229 a 4500
001			vtls003157973
003			MY-SjTCS
005			20200226111913.0
008			110218s2009 enka b 001 0 eng
020			_a9780199557448 (pbk.)
039		9	_a201102181706 _bVLOAD _c201006241212 _dwilmina _y201006241210 _zwilmina
082	0	0	_a658.8 _bPAL 2009
100	1		_aPalmer, Adrian. _922273
245	1	0	_aIntroduction to marketing : _btheory and practice / _cAdrian Palmer.
250			_a2nd ed.
260			_aOxford : _bOxford University Press, _cc2009.
300			_axxiii, 551 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aWhat is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
650		0	_aMarketing.
920			_aTBF : 146048
999			_c87321 _d87321