000			02924cam a2200229 a 4500
001			vtls003209971
003			MY-SjTCS
005			20200226112009.0
008			110218s2009 njua b 001 0 eng
020			_a9780470246696 (pbk.)
020			_a0470246693 (pbk.)
039		9	_a201102181351 _bVLOAD _c201010191654 _dshuhada _c201010191653 _dshuhada _c201010191652 _dshuhada _y201009071216 _zhaizir
082	0	0	_a688.8 _bJED 2009
100	1		_aJedlicka, Wendy, _d1959- _946588
245	1	0	_aPackaging sustainability : _btools, systems, and strategies for innovative package design / _ccWendy Jedlička ; with Elise L. Amel ... [et al.] ; additional contributions by Amelia McNamara ... [et al.].
260			_aHoboken, N.J. : _bJohn Wiley, _cc2009.
300			_axviii, 346 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 320-321) and index.
505	0		_a1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology.
650		0	_aPackaging.
920			_aSHT : 151561
999			_c88553 _d88553