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050	1	4	_aHE8700.8 _b.M25 2005eb
082	0	4	_a384.551 _222
100	1		_aMcDowell, Walter.
245	1	0	_aBranding TV _h[electronic resource] : _bprinciples and practices / _cby Walter McDowell and Alan Batten.
250			_a[2nd ed.].
260			_aAmsterdam ; _aBoston : _bElsevier/Focal Press, _cc2005.
300			_ax, 158 p. : _bill.
500			_aPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999.
504			_aIncludes bibliographical references (p. 143) and index.
529			_aTSLHHL
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aTelevision broadcasting.
650		0	_aBrand name products.
655		7	_aElectronic books. _2local
700	1		_aBatten, Alan.
710	2		_aNational Association of Broadcasters.
710	2		_aebrary, Inc. _925628
856	4	0	_uhttps://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10138411 _zAn electronic book accessible through the World Wide Web; click to view
999			_c96815 _d96815