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_a658.8/34082 _222 |
100 | 1 |
_aBrown, Mary, _d1959- _940100 |
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245 | 1 | 0 |
_aBoom _h[electronic resource] : _bmarketing to the ultimate power consumer--the baby boomer woman / _cMary Brown and Carol Orsborn ; foreword by Paco Underhill. |
260 |
_aNew York : _bAmerican Management Association, _cc2006. |
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300 |
_axviii, 238 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references (p. 225-228) and index. | ||
505 | 0 | 0 |
_gIntroduction: _tShe's the emerging power consumer -- _tShe's the sweet spot: the new demographic of choice. _tOn marketing to technology optimists / _rRose Rodd -- _tOn marketing to baby boomer women in Canada / _rAnne-Marie Caron -- _tOn baby boomer women and experimentation / _rJan DeLyser -- _tOn forging an emotional connection with her / _rKate Quinn -- _tOn recognizing her as a driving force in the markeplace / _rAmy Marentic -- _tShe's complex: why there's no such thing as "the" baby boomer woman. _tOn appealing to her values / _rJoanne Sachse Mogren -- _tOn getting nostalgia right / _rCindy Marshall -- _tOn the difference between marketing to men and to women / _rCaleb Mason -- _tOn why not to just shrink it and pink it / _rFran Philip -- _tOn marketing to distinctions / _rPepper Miller -- _tOn marketing to Hispanic baby boomer women / _rIsabel Valdés -- _tShe's her stage, not her age: leveraging her life transitions. _tOn playing financial catch up / _rLisa Caputo -- _tOn marketing to all her life stages / _rWlliam D. Novelli -- _tOn high technology marketing to women / _rGina Clark -- _tOn the power of creating brand personas / _rClaire Spofford -- _tShe's motivated: the 3-D view of her. _tOn appealing to her psyche / _rMichael Bohn -- _tOn embracing both her demographic and psychographic drivers / _rGrant J. Schneider -- _tOn aspiring at midlife / _rPeggy Northrop, Brenda Saget Darling -- _tOn banking on women-owned businesses / _rMaria C. Coyne -- _tOn her quest for a free spirit / _rFederico Musi -- _tShe's in the driver's seat: she'll problem-solve her own way through the marketplace. _tOn getting to the heart of the matter / _rJoe Teno -- _tOn focusing on the "why" vs. the "how" / _rHeidi Baker, Eden Jarrin -- _tOn the personal shopper approach to technology / _rMelissa McVicker -- _tOn paying attention to details / _rKathy Moyer Dragon -- _tOn business "plus" / _rAnne Kelly -- _tShe's changing channels: shaping the new brandscape. _tOn harnessing the power of women's solidarity / _rAdam Hicks -- _tOn real women selling to real women / _rYvonne Saliba Pendleton -- _tOn referential not deferential marketing / _rDeborah Natansohn -- _tOn delivering beyond expectations / _rRick Lovett -- _tOn staying relevant for the boomer woman / _rEd Kinney -- _tShe's waiting: the marketer's call to action. _tOn redressing the misconceptions / _rDorothy Dowling -- _tOn getting past emotional bias / _rChristopher W. Bradley -- _tOn moving beyond the Holy Grail / _rIra Mayer -- _tOn the evolution of marketing to the baby boomer woman / _rLori Bitter. |
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_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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650 | 0 | _aWomen consumers. | |
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aBaby boom generation. | |
655 | 7 |
_aElectronic books. _2local |
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700 | 1 |
_aOrsborn, Carol. _940102 |
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710 | 2 |
_aebrary, Inc. _925628 |
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856 | 4 | 0 |
_uhttp://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10196198 _zAn electronic book accessible through the World Wide Web; click to view |
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_c98812 _d98812 |