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International communications strategy : developments in cross-cultural communication, PR, and social media / Silvia Cambie and Yang-May Ooi.

By: Contributor(s): Publication details: London ; Philadelphia, PA : Kogan Page, 2009.Description: xvii, 222 p. : 25 cmISBN:
  • 9780749453299 (hbk.)
Subject(s): DDC classification:
  • 659.2 CAM
Contents:
The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 7, BayNo 2

 659.2 CAM (Browse shelf(Opens below)) 1 Available GENxx,GENxx,03,CL|SOCxx,37001,03,AD 5000093131

Includes bibliographical references and index.

The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.