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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.

By: Contributor(s): Publication details: Chichester, West Sussex: Wiley, 2011.Edition: 7th edDescription: xvi, 573 p. : ill. (some col.) ; 25 cmISBN:
  • 9780470669976 (pbk.)
  • 0470669977 (pbk.)
  • 9780470670163 (ebk.)
  • 9780470670125 (ebk.)
  • 9780470670118 (ebk.)
Subject(s): DDC classification:
  • 658.802 MAC 2011
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

 658.802 MAC 2011 (Browse shelf(Opens below)) 1 Available TBSxx,54001,03,GR 5000115286

Includes bibliographical references and index.