Taylor's Library

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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.

by Hiebing, Roman G | Cooper, Scott W | Wehrenberg, Steve.

Edition: 4th ed., fully rev. and expanded.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HIE 2012] (1).
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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian.

Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (3).
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The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 3rd ed.Publisher: New York : American Management Association, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LUT] (1).
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Strategic marketing planning / Peter Reed.

by Reed, Peter.

Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 REE 2003] (2).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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How to develop a strategic marketing plan : a step by step guide / Norton Paley.

by Paley, Norton.

Publisher: Boca Raton, Fla : St. Lucie Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAL] (1).
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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Marketing planning 2008-2009 / Karen Beamish and Ruth Ashford.

by Beamish, Karen | Ashford, Ruth.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2008Other title: Official CIM coursebook.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BEA 2008] (1).
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

by Drummond, Graeme | Ensor, John | Ashford, Ruth.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DRU 2011] (4).
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Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Publisher: Harlow : Financial Times / Prentice Hall, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO] (2).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (5).
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.

by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc.

Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/02] (1).
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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm | ebrary, Inc.

Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.802] (1).
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The marketing strategy desktop guide [electronic resource] / Norton Paley.

by Paley, Norton | ebrary, Inc.

Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Business-to-business marketing : strategies and implementation / Daniel Michel ... [et al.].

by Michel, Daniel.

Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 BUS] (2).
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Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).