The marketing plan : how to prepare and implement it / William M. Luther.
By: Luther, William M
.
Publisher: New York : American Management Association, c2001Edition: 3rd ed.Description: xviii, 318 p. : ill. ; 23 cm.ISBN: 0814471013 (pbk.).Subject(s): Marketing | Marketing -- Planning | Business planningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 LUT (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019714 |
Includes index.