If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.
By: McDonald, Malcolm
.
Series: If you're so brilliant-- series. Publisher: London : Kogan Page, 2002Description: x, 198 p. : ill. ; 22 cm.ISBN: 074943726X.Other title: How come your marketing plans are not working?.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2 |
658.802 MAC (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000034276 |
Includes index