McDonald, Malcolm
If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / How come your marketing plans are not working? Malcolm McDonald. - London : Kogan Page, 2002. - x, 198 p. : ill. ; 22 cm. - If you're so brilliant-- series .
Includes index
074943726X
Marketing--Management.
Marketing--Planning.
658.802 / MAC
If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / How come your marketing plans are not working? Malcolm McDonald. - London : Kogan Page, 2002. - x, 198 p. : ill. ; 22 cm. - If you're so brilliant-- series .
Includes index
074943726X
Marketing--Management.
Marketing--Planning.
658.802 / MAC