Business-to-business marketing : strategies and implementation / Daniel Michel ... [et al.].
Contributor(s): Michel, Daniel.
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xviii, 469 p. : ill. ; 26 cm.ISBN: 033392195X (pbk.); 9780333921951 (pbk.).Subject(s): Industrial marketing | Industrial marketing -- Management
| Marketing -- PlanningDDC classification: 658.804
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019500 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019709 |
This book is an adaptation of a successful french text.
"Including the book in ... series on Profitable marketing relationships"--P. xv.
Includes bibliographical references and index.