Business-to-business marketing : strategies and implementation /
Daniel Michel ... [et al.].
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
- xviii, 469 p. : ill. ; 26 cm.
- Profitable marketing relationships series. .
This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv.
Includes bibliographical references and index.
033392195X (pbk.) 9780333921951 (pbk.)
Industrial marketing.
Industrial marketing--Management.
Marketing--Planning.
658.804 / BUS
This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv.
Includes bibliographical references and index.
033392195X (pbk.) 9780333921951 (pbk.)
Industrial marketing.
Industrial marketing--Management.
Marketing--Planning.
658.804 / BUS