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Essential guide to marketing planning / Marian Burk Wood.

By: Wood, Marian Burk.
Publisher: Harlow : Financial Times / Prentice Hall, 2007Description: xvii, 268 p. : ill. ; 25 cm.ISBN: 9780273713234 (pbk.).Subject(s): Marketing -- PlanningDDC classification: 658.802
Contents:
Ch 1. Introduction to marketing planning - Ch 2. Analysing the current situation - Ch 3. Analysing the customers and markets - Ch 4. Planning segmentation, targeting and positioning - Ch 5. Planning direction, objectives and strategy - Ch 6. Planning for products and brands - Ch 7. Planning for pricing - Ch 8. Planning for channels and logistics - Ch 9. Planning for integrated marketing communication - Ch 10. Supporting the marketing mizx - Ch 11. Planning to measure performance - Ch 12. Controlling marketing and implementation - Appendix: Sample marketing plan: lost legends luxury chocolatier - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.802 WOO (Browse shelf) 1 Available SHTEx,70005,03,GR 5000038937
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2

 658.802 WOO (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019968

Includes bibliographical references and index.

Ch 1. Introduction to marketing planning - Ch 2. Analysing the current situation - Ch 3. Analysing the customers and markets - Ch 4. Planning segmentation, targeting and positioning - Ch 5. Planning direction, objectives and strategy - Ch 6. Planning for products and brands - Ch 7. Planning for pricing - Ch 8. Planning for channels and logistics - Ch 9. Planning for integrated marketing communication - Ch 10. Supporting the marketing mizx - Ch 11. Planning to measure performance - Ch 12. Controlling marketing and implementation - Appendix: Sample marketing plan: lost legends luxury chocolatier - Index.