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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

By: Contributor(s): Publication details: New York, N.Y. : McGraw-Hill, c2010.Description: iv, 312 p. : ill. ; 24 cmISBN:
  • 9780071742290 (hbk.)
  • 0071742298 (hbk.)
Subject(s): DDC classification:
  • 658.802 DAY 2010
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1

 658.802 DAY 2010 (Browse shelf(Opens below)) 1 Available TBSxx,44001,03,CL 5000126024

Includes bibliographical references and index.