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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.

By: Publication details: Hoboken, N.J. : John Wiley, c2011.Description: xiii, 302 p. : ill. ; 24 cmISBN:
  • 9780470935514 (hbk.)
  • 9781118033722 (ebk.)
  • 9781118033739 (ebk.)
  • 9781118033746 (ebk.)
Subject(s): DDC classification:
  • 658.872 RAP 2011
Contents:
Machine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4

 658.872 RAP 2011 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,CL 5000125629

Includes bibliographical references (p. 261-272) and index.

Machine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index.