The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
Publication details: London ; New York : Routledge, c2011.Description: viii, 134 p. : ill. ; 26 cmISBN:- 9780415668927 (hbk.)
- 0415668921 (hbk.)
- 658.802 EVO 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 EVO 2011 (Browse shelf(Opens below)) | 1 | Available | SHTEx,70004,04,GR | 5000131902 |
Includes bibliographical references and index.