| 000 -LEADER |
|---|
| fixed length control field |
00921nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003231673 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120502s2011 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415668927 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415668921 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201206261044 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| -- |
201205020906 |
| -- |
stazrina |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
EVO 2011 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The evolution of integrated marketing communications : |
| Remainder of title |
the customer-driven marketplace / |
| Statement of responsibility, etc. |
edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 134 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don. |
| 9 (RLIN) |
61531 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patti, Charles H. |
| 9 (RLIN) |
61532 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kitchen, Philip J. |
| 9 (RLIN) |
28106 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 182437 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
145056 |
| Koha biblioitemnumber |
145056 |
