The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
Contributor(s): Schultz, Don
| Patti, Charles H | Kitchen, Philip J.
Publisher: London ; New York : Routledge, c2011Description: viii, 134 p. : ill. ; 26 cm.ISBN: 9780415668927 (hbk.); 0415668921 (hbk.).Subject(s): Communication in marketing | Customer servicesDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 EVO 2011 (Browse shelf) | 1 | Available | SHTEx,70004,04,GR | 5000131902 |
Includes bibliographical references and index.