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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

By: Contributor(s): Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Edition: Fifth editionDescription: xxiii, 401 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133434801 (paperback)
  • 1133434800 (paperback)
Subject(s): DDC classification:
  • 659.113 PAR 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 8

 659.113 PAR 2015 (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,RA|SOMAC,09050,03,RA 5000156455

Includes bibliographical references and index.