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Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain

By: Contributor(s): Publication details: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Description: xiv, 144 p. ; 24 cmISBN:
  • 0844234567
Subject(s): DDC classification:
  • 658.83 HOL
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1

658.83 HOL (Browse shelf(Opens below)) 1 Available SABDx,23003,03,GR 5000037389