Hollander, Stanley C.
Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain - Ill. : NTC Business Books in Association with the American Marketing Association, c1992 - xiv, 144 p. ; 24 cm.
0844234567
Market segmentation.
Young consumers
658.83 / HOL
Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain - Ill. : NTC Business Books in Association with the American Marketing Association, c1992 - xiv, 144 p. ; 24 cm.
0844234567
Market segmentation.
Young consumers
658.83 / HOL