Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain
By: Hollander, Stanley C
.
Contributor(s): Germain., Richard.
Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Description: xiv, 144 p. ; 24 cm.ISBN: 0844234567.Subject(s): Market segmentation | Young consumersDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1 |
658.83 HOL (Browse shelf) | 1 | Available | SABDx,23003,03,GR | 5000037389 |