APA

Hoffman K. D., Bateson J. E., . (1997). Essentials of services marketing. Fort Worth: The Dryden Press.

Chicago

Hoffman K Douglas, Bateson John E.G, . 1997. Essentials of services marketing. Fort Worth: The Dryden Press.

Harvard

Hoffman K. D., Bateson J. E., . (1997). Essentials of services marketing. Fort Worth: The Dryden Press.

MLA

Hoffman K Douglas, Bateson John E.G, . Essentials of services marketing. Fort Worth: The Dryden Press. 1997.