Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin / McGraw-Hill, 1999Edition: 4th ed., Int. edDescription: xxii , 762 p. ; 28 cmISBN:- 0071160884
- 659.1 BEL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.1 BEL (Browse shelf(Opens below)) | CLO DISC | 1 | Available | UNISA,19003,03,GR|SOCxx,91602,03,RM | 1000030878 |
Includes 1 computer laser optical disc (4 3/4") for : (i) Advertising and promotion. 4th ed. / [by] George E. Belch, Michael A. Belch and (ii) Consumer behavior : building marketing strategy. 7th ed. / [by] Hawkins, Best & Coney, c1998. ISBN 0072905964