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Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.

Contributor(s): Publication details: Thousand Oaks, Calif. : SAGE, c2001.Description: xiv, 802 p. : ill. ; 26 cmISBN:
  • 076191286X (hbk.)
Other title:
  • Public relations
Subject(s): DDC classification:
  • 659.2 HAN
Contents:
Part One: Defining The Discipline - Shifting Foundations: Public Relations As Relationship Building - 1. James E Grunig, Two-Way Symmetrical Public Relations: Past, Present And Future - 2. Robert L Heath, A Rhetorical Enactment Rationale For Public Relations : The Good Organization Communicating Well - 3. Kenneth Starck And Dean Kruckeberg, Public Relations And Community : A Reconstructed Theory Revisited - 4. Greg Leichty And Ede Warner, Cultural Topoi : Implications For Public Relations - 5. David Mckie, Updating Public Relations : `New Science', Research Paradigms And Uneven Developments - 6. Roy Leeper, In Search Of A Metatheory For Public Relations : An Argument For Communitarianism - 7. W Timothy Coombs, Interpersonal Communication And Public Relations - 8. Jeffrey W Springston And Joann Keyton , Public Relations Field Dynamics - 9. Shirley Leitch And David Neilson, Bringing Publics Into Public Relations : New Theoretical Frameworks For Practice - 10. Gabriel M Vasquez And Maureen Taylor, Research Perspectives On `The Public' - 11. Matthew W Seeger, Timothy L Sellnow And Robert R Ulmer, Public Relations And Crisis Communication - Organizing And Chaos - 12. George Cheney And Lars Thoger Christensen, Public Relations As Contested Terrain : A Critical Response -- Part Two: Defining The Practice : Robert L Heath, The Dynamics Of Change In Public Relations Practice - Dynamics Of Change - 13. Fritz Cropp And J David Pincus, The Mystery Of Public Relations :Unraveling Its Past, Unmasking Its Future - 14. James G Hutton, Defining The Relationship Between Public Relations And Marketing : Public Relations' Most Important Challenge - 15. Laurie J Wilson, Extending Strategic Planning To Communication Tactics - 16. Magda Pieczka And Jacquie L'Etang, Public Relations And The Question Of Professionalism - 17. Elizabeth L Toth, How Feminist Theory Advanced The Practice Of Public Relations - 18. Michael G Parkinson, Daradirek Ekachai And Laurel Traynowicz Hetherington, Public Relations Law - 19. Tom Watson, Integrating Planning And Evaluation : Evaluating The Public Relations Practice And Public Relations Programs - 20. Beth Olson, Media Effects Research For Public Relations Practitioners - 21. Kathleen S Kelly, Stewardship : The Fifth Step In The Public Relations Process - 22. Michael F Smith And Denise P Ferguson, Activism - 23. Kenneth D Plowman, William G Briggs And Yi-Hui Huang, Public Relations And Conflict Resolution -- Organizational Legitimacy - 24. James L Everett, Public Relations And The Ecology Of Organizational Change - 25. Maribeth S Metzler, The Centrality Of Organizational Legitimacy To Public Relations Practice - 26. Cornelius B Pratt, Issues Management : The Paradox Of The 40-Year US Tobacco Wars - 27. Mary Anne Moffitt, Using The Collapse Model Of Corporate Image For Campaign Message Design -- Educating Practitioners - 28. Gayle M Pohl And Dee Vandeventer, The Workplace, Undergraduate Education And Career Preparation : The Public Relations Academic And Practitioner Views - 29. Bonita Dostal Neff , Accreditation : Is There Access To The Process For All Public Relations Academic Programs - If Desired? - 30. John J Pauly And Liese L Hutchison, Case Studies And Their Use In Public Relations - Public Relations Ethics - 31. Emma L Daugherty, Public Relations And Social Responsibility - 32. Kenneth D Day, Qingwen Dong And Clark Robins, Public Relations Ethics : An Overview And Discussion Of Issues For The 21st Century - 33. Patricia A Curtin And Lois A Boynton, Ethics In Public Relations : Theory And Practice - 34. Tanni Haas, Public Relations Between Universality And Particularity : Towards A Moral-Philosophical Conception Of Public Relations Ethics - 35. Kathie A Leeper, The Measurement Of Ethics : Instruments Applicable To Public Relations -- Part Three: In Search Of Best Practices - Robert L Heath, Learning Best Practices From Experience And Research - Best Practices In Planning And Organization - 36. H R Hutchins, A New Order For Public Relations : Goodbye Cost Center, Hello Profit Center - 37. Catherine L Hinrichsen, Best Practices In The Public Relations Agency Business - 38. Kirk Hallahan, Strategic Media Planning : Toward An Integrated Public Relations Media Model - 39. Dean Kazoleas And Alan Wright, Improving Corporate And Organization Communications : A New Look At Developing And Implementing The Communication Audit -- Best Practices In Crisis Communication - 40. Kathleen Fearn-Banks, Crisis Communication : A Review Of Some Best Practices - 41. Bolanle A Olaniran And David E Williams, Anticipatory Model Of Crisis Management : A Vigilant Response To Technological Crises - 42. Keith Michael Hearit, Corporate Apologia : When An Organization Speaks In Defense Of Itself - 43. Gail F Baker, Race And Reputation : Restoring Image Beyond The Crisis -- Best Practices In Relationship Building - 44. Laurie J Wilson, Relationships Within Communities : Public Relations For The New Century - 45. John A Ledingham And Stephen D Bruning, Managing Community Relationships To Maximize Mutual Benefit : Doing Well By Doing Good -- Best Practices In Educational Public Relations - 46. Julie Kay Henderson, Educational Public Relations - 47. Barbara J Desanto And R Brooks Garner, Strength In Diversity : The Place Of Public Relations In Higher Education Institutions - 48. Nicholas C Neupauer, Sports Information Directing : A Plea For Helping An Unknown Field -- Best Practices In Context - 49. Lori Melton Mckinnon, John C Tedesco And Tracy Lauder, Political Power Through Public Relations - 50. Tricia Hansen-Horn, Labor And Public Relations : The Unwritten Roles - 51. Laurel Traynowicz Hetherington, Daradirek Ekachai And Michael G Parkinson , Public Relations In The Health Care Industry -- Part Four: Public Relations In Cyberspace - Robert L Heath, The Frontier Of New Communication Technologies - 52. Edward J Lordan, Cyberspin : The Use Of New Technologies In Public Relations - 53. - Susanne Elizabeth Gaddis, Online Research Techniques For The Public Relations Practitioner - 54. Jeffrey K Springston, Public Relations And New Media Technology : The Impact Of The Internet - 55. Zoraida R Cozier And Diane F Witmer, The Development Of A Structuration Analysis Of New Publics In An Electronic Environment -- Part Five: Globalizing Public Relations - Robert L Heath, Globalization: The Frontier Of Multinationalism And Diversity - 56. Maureen Taylor, International Public Relations : Opportunities And Challenges For The 21st Century - 57. Robert I Wakefield, Effective Public Relations In The Multinational Organization - 58. Doug Newsom, Judy Vanslyke Turk And Dean Kruckeberg , International Public Relations : A Focus On Pedagogy - 59. Judy Motion And Shirley Leitch, New Zealand Perspectivess On Public Relations - 60. Mark Mcelreath, Ni Chen, Lyudmila Azarova And Valeria Shadrova, The Development Of Public Relations In China, Russia And The United States - 61. David Miller And Philip Schlesinger, The Changing Shape Of Public Relations In The European Union - 62. Rise Jane Samra, Middle East Public Relations : A New Frontier In The United States.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2

 659.2 HAN (Browse shelf(Opens below)) 1 Available SLASx,05000,03,GR 5000019095

Includes bibliographical references (p. 691-769) and index.

Part One: Defining The Discipline - Shifting Foundations: Public Relations As Relationship Building - 1. James E Grunig, Two-Way Symmetrical Public Relations: Past, Present And Future - 2. Robert L Heath, A Rhetorical Enactment Rationale For Public Relations : The Good Organization Communicating Well - 3. Kenneth Starck And Dean Kruckeberg, Public Relations And Community : A Reconstructed Theory Revisited - 4. Greg Leichty And Ede Warner, Cultural Topoi : Implications For Public Relations - 5. David Mckie, Updating Public Relations : `New Science', Research Paradigms And Uneven Developments - 6. Roy Leeper, In Search Of A Metatheory For Public Relations : An Argument For Communitarianism - 7. W Timothy Coombs, Interpersonal Communication And Public Relations - 8. Jeffrey W Springston And Joann Keyton , Public Relations Field Dynamics - 9. Shirley Leitch And David Neilson, Bringing Publics Into Public Relations : New Theoretical Frameworks For Practice - 10. Gabriel M Vasquez And Maureen Taylor, Research Perspectives On `The Public' - 11. Matthew W Seeger, Timothy L Sellnow And Robert R Ulmer, Public Relations And Crisis Communication - Organizing And Chaos - 12. George Cheney And Lars Thoger Christensen, Public Relations As Contested Terrain : A Critical Response -- Part Two: Defining The Practice : Robert L Heath, The Dynamics Of Change In Public Relations Practice - Dynamics Of Change - 13. Fritz Cropp And J David Pincus, The Mystery Of Public Relations :Unraveling Its Past, Unmasking Its Future - 14. James G Hutton, Defining The Relationship Between Public Relations And Marketing : Public Relations' Most Important Challenge - 15. Laurie J Wilson, Extending Strategic Planning To Communication Tactics - 16. Magda Pieczka And Jacquie L'Etang, Public Relations And The Question Of Professionalism - 17. Elizabeth L Toth, How Feminist Theory Advanced The Practice Of Public Relations - 18. Michael G Parkinson, Daradirek Ekachai And Laurel Traynowicz Hetherington, Public Relations Law - 19. Tom Watson, Integrating Planning And Evaluation : Evaluating The Public Relations Practice And Public Relations Programs - 20. Beth Olson, Media Effects Research For Public Relations Practitioners - 21. Kathleen S Kelly, Stewardship : The Fifth Step In The Public Relations Process - 22. Michael F Smith And Denise P Ferguson, Activism - 23. Kenneth D Plowman, William G Briggs And Yi-Hui Huang, Public Relations And Conflict Resolution -- Organizational Legitimacy - 24. James L Everett, Public Relations And The Ecology Of Organizational Change - 25. Maribeth S Metzler, The Centrality Of Organizational Legitimacy To Public Relations Practice - 26. Cornelius B Pratt, Issues Management : The Paradox Of The 40-Year US Tobacco Wars - 27. Mary Anne Moffitt, Using The Collapse Model Of Corporate Image For Campaign Message Design -- Educating Practitioners - 28. Gayle M Pohl And Dee Vandeventer, The Workplace, Undergraduate Education And Career Preparation : The Public Relations Academic And Practitioner Views - 29. Bonita Dostal Neff , Accreditation : Is There Access To The Process For All Public Relations Academic Programs - If Desired? - 30. John J Pauly And Liese L Hutchison, Case Studies And Their Use In Public Relations - Public Relations Ethics - 31. Emma L Daugherty, Public Relations And Social Responsibility - 32. Kenneth D Day, Qingwen Dong And Clark Robins, Public Relations Ethics : An Overview And Discussion Of Issues For The 21st Century - 33. Patricia A Curtin And Lois A Boynton, Ethics In Public Relations : Theory And Practice - 34. Tanni Haas, Public Relations Between Universality And Particularity : Towards A Moral-Philosophical Conception Of Public Relations Ethics - 35. Kathie A Leeper, The Measurement Of Ethics : Instruments Applicable To Public Relations -- Part Three: In Search Of Best Practices - Robert L Heath, Learning Best Practices From Experience And Research - Best Practices In Planning And Organization - 36. H R Hutchins, A New Order For Public Relations : Goodbye Cost Center, Hello Profit Center - 37. Catherine L Hinrichsen, Best Practices In The Public Relations Agency Business - 38. Kirk Hallahan, Strategic Media Planning : Toward An Integrated Public Relations Media Model - 39. Dean Kazoleas And Alan Wright, Improving Corporate And Organization Communications : A New Look At Developing And Implementing The Communication Audit -- Best Practices In Crisis Communication - 40. Kathleen Fearn-Banks, Crisis Communication : A Review Of Some Best Practices - 41. Bolanle A Olaniran And David E Williams, Anticipatory Model Of Crisis Management : A Vigilant Response To Technological Crises - 42. Keith Michael Hearit, Corporate Apologia : When An Organization Speaks In Defense Of Itself - 43. Gail F Baker, Race And Reputation : Restoring Image Beyond The Crisis -- Best Practices In Relationship Building - 44. Laurie J Wilson, Relationships Within Communities : Public Relations For The New Century - 45. John A Ledingham And Stephen D Bruning, Managing Community Relationships To Maximize Mutual Benefit : Doing Well By Doing Good -- Best Practices In Educational Public Relations - 46. Julie Kay Henderson, Educational Public Relations - 47. Barbara J Desanto And R Brooks Garner, Strength In Diversity : The Place Of Public Relations In Higher Education Institutions - 48. Nicholas C Neupauer, Sports Information Directing : A Plea For Helping An Unknown Field -- Best Practices In Context - 49. Lori Melton Mckinnon, John C Tedesco And Tracy Lauder, Political Power Through Public Relations - 50. Tricia Hansen-Horn, Labor And Public Relations : The Unwritten Roles - 51. Laurel Traynowicz Hetherington, Daradirek Ekachai And Michael G Parkinson , Public Relations In The Health Care Industry -- Part Four: Public Relations In Cyberspace - Robert L Heath, The Frontier Of New Communication Technologies - 52. Edward J Lordan, Cyberspin : The Use Of New Technologies In Public Relations - 53. - Susanne Elizabeth Gaddis, Online Research Techniques For The Public Relations Practitioner - 54. Jeffrey K Springston, Public Relations And New Media Technology : The Impact Of The Internet - 55. Zoraida R Cozier And Diane F Witmer, The Development Of A Structuration Analysis Of New Publics In An Electronic Environment -- Part Five: Globalizing Public Relations - Robert L Heath, Globalization: The Frontier Of Multinationalism And Diversity - 56. Maureen Taylor, International Public Relations : Opportunities And Challenges For The 21st Century - 57. Robert I Wakefield, Effective Public Relations In The Multinational Organization - 58. Doug Newsom, Judy Vanslyke Turk And Dean Kruckeberg , International Public Relations : A Focus On Pedagogy - 59. Judy Motion And Shirley Leitch, New Zealand Perspectivess On Public Relations - 60. Mark Mcelreath, Ni Chen, Lyudmila Azarova And Valeria Shadrova, The Development Of Public Relations In China, Russia And The United States - 61. David Miller And Philip Schlesinger, The Changing Shape Of Public Relations In The European Union - 62. Rise Jane Samra, Middle East Public Relations : A New Frontier In The United States.